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In order to make the most social media has to offer, you have to be engaged and immersed in it. Instead of using social media conventionally, you will have to be able to listen to your audience. For your business to thrive you will have to become a social media guru; you will have to learn how to gather and analyze data.
The good thing is that there is a lot of software which can help you. With just a few clicks it is possible to get all the information you need, without sacrificing too much time or effort. Remember that social media monitoring tools are not an alternative to tools used by enterprises, though if you master using tools at your disposal, you will gain that much needed edge in business.


Hootsuite is an excellent social media management tool; it includes multiple major social networks coverage. With the option for a weekly analytics report you can analyze data easily. This software will be especially useful if you have a team handling your business’ social media coverage.
An easy way to extract data from social networks, but as your business grows, you will need to switch over to something more comprehensive.


Twitter is one of the most used social networks, and if you know how to use it properly, your business can flourish. However, it is hard to determine and measure how well your tweets are doing. TweetReach can measure what kind of impact your tweets have in social media.

Using this tool, you can easily find out who are your most influential followers, and it can also provide you guidance in which way to go to further your influence.

Social Mention

This little tool is excellent for media enthusiasts and serious businesses alike. Social Mention is a tool that listens and monitors over one hundred social media sites, gathers and analyzes data.

Not just that, it also categorizes results into four distinctive categories that can help you analyze and strengthen your social presence.


If you need to get a good overall view of a brand, and to keep up with current events with brands, look no further. This tool enables you to monitor new trends in brands and what implications they have.

Using this tool cleverly can give you the edge in deciding what will be a new trend that can get your business to shine. Addictomatic covers a wide range of social media networks.


Instead of just breaking down information, you can now compare your business to a competitors’ business, with this tool you can get an approximate score of how well you and your competitor are doing.

Furthermore, this tool simplifies results and it can clearly point out where you need further development.

Google Analytics

Other than this tool being free, which is good news for any company, Google Analytics offers a wide coverage of social media networks. Also, it has a strong presence, meaning that you have a large number of resources and support at your disposal.

Using Google Analytics will give your company very thorough and comprehensive results. Moreover, because of its powerful options you can extensively study where to improve your business to become better.

Leana Thorne
is a devoted blogger and a regular contributor to several tech blogs. She enjoys sharing newly found information, and loves writing –she enjoys discovering various optimization techniques and is in love with her job because it allows her to rightfully creative.

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