Introduction
Twitter makes it easy for users to fetch relevant sharing and social media buttons for their profiles. Once logged in, simply navigate to Goodies > Buttons in order to see more than twenty different Twitter buttons that can be used to encourage others to follow you on the social media network and share your content. With different colors, sizes and text-free buttons available, you are sure to find one that fits your website’s design and needs. In this case, we recommend the use of one Twitter sharing or following button per page.
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Tweets go by so quickly. Auto-tweets have removed the novelty from Twitter, drowning users in a sea of impersonal, shallow tweets. You’re only allowed 140 characters to say what you want to say (around 90, if you want people to recommend when they Retweet). And everyone seems to say the same thing; mostly endless links to blog posts nobody reads.
Fortunately, a small percentage of the Twitterverse knows exactly how to leverage Twitter. If you run a B2B-type business, many of these may make up a large percentage of your potential client base.
The rest make up a strong networking community, whether or not your business is retail or service-based.
Using Twitter for business like the crème de la crème, will help you discover what I termed the “Ten Tips Really Do Work”.
A hashtag is born when one or more words are prefixed with the “#” symbol. This tag lets Twitter’s search robot search and deliver any tweet containing the hashtag if you search for it. It’s such an easy way to filter out search results you don’t want and opt in to search results you do want and searched for.
HINT: Create a nice and catchy hashtag, and you can drive viral, targeted traffic to your products, social media pages, website, blog, posts, articles, and tweets.
According to pamorama.net - Twitter engagement increases as much as 20% on weekends. The real prime time you can gain an edge over competitors who operate more formally – and engage your target audience in real-time with your tweets and hashtags.
Engagement is usually higher any day between 8 a.m. to 7 p.m. (Do take into account time zones, however.)
Create – or Join – Tweet Chats for Focused Networking or Mentoring by asking your participants ton retweet your hashtag and message containing the date, topic and time.
And you can participate in chat “rooms”, via social media managers such as Hashtags.org or via sites like HootSuite – with which you can speedily catch you up to speed on how to run a successful Tweet Chat.
Fortunately, a small percentage of the Twitterverse knows exactly how to leverage Twitter. If you run a B2B-type business, many of these may make up a large percentage of your potential client base.
The rest make up a strong networking community, whether or not your business is retail or service-based.
Using Twitter for business like the crème de la crème, will help you discover what I termed the “Ten Tips Really Do Work”.
1. The Power of HashTag
One of Twitter’s most popular features has been the invention of hashtag. HashTag is an old-style IRC chat successfully popularized by Twitter.A hashtag is born when one or more words are prefixed with the “#” symbol. This tag lets Twitter’s search robot search and deliver any tweet containing the hashtag if you search for it. It’s such an easy way to filter out search results you don’t want and opt in to search results you do want and searched for.
HINT: Create a nice and catchy hashtag, and you can drive viral, targeted traffic to your products, social media pages, website, blog, posts, articles, and tweets.
2. Take Advantage of Prime Tweet Times
A research by to social media experts revealed that tweets are at their lowest on Wednesdays and Thursdays.According to pamorama.net - Twitter engagement increases as much as 20% on weekends. The real prime time you can gain an edge over competitors who operate more formally – and engage your target audience in real-time with your tweets and hashtags.
Engagement is usually higher any day between 8 a.m. to 7 p.m. (Do take into account time zones, however.)
3. “Twitter Party”
Another older Twitter phenomenon that has morphed itself into an established and popular Twitter feature is the Tweet Chat, or “Twitter party”.Create – or Join – Tweet Chats for Focused Networking or Mentoring by asking your participants ton retweet your hashtag and message containing the date, topic and time.
And you can participate in chat “rooms”, via social media managers such as Hashtags.org or via sites like HootSuite – with which you can speedily catch you up to speed on how to run a successful Tweet Chat.
HOW TO CREATE A TWITTER PARTY:
To create a Tweet Chat, invite people to join you on Twitter at a specific time (use a hashtag dedicated to your Twitter Party).
When the time arrives on that date, everyone starts tweeting each other (using the hashtag). The fact that you’re all guaranteed-online together means it can be exactly like a real conversation, with tweets flying back and forth.
Many a strong business-client, business-peer or business-customer relationship has started out at a Twitter party.
HINT: The psychology is that it allows people to instantly belong to an elite group of like-minded thinkers.
4. Business Branding Reinforcement
The fact that your Profile photo appears next to each tweet you make can really help brand your business.For better performance and wide traffic, follow these two best practices:
Use your logo instead of your photo, if you are tweeting as, or solely for, your business.
Tweet regularly and consistently.
Tweet regular and consistent features.
HINT: Regularity is the key, just as much as consistency. (“Consistency” refers to the type and tone of your tweet: “Regularity” refers to exactly how often they occur.)
5. People Will Press Your Twitter Button Even if They Won’t Sign Up
Cross-promoting over multiple social networks can really strengthen or reinforce your online presence. Twitter makes it easier for bloggers and website owners to add:
Twitter Share buttons,
Twitter Widgets,
Twitter Timeline Widget,
Twitter Tweet Button,
Twitter Follow Button, etc to sites and blogs.
HINT: It makes it easy for people to press the button with the cute little birdie icon. And when they do that, they share your content.
Just with this one little button, you can command people to:
“Tweet” your post
Follow you on Twitter
Tweet a specific hashtag you’d like to promote.
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