Google
Analytics gives insights you need to understand current user experience. It
also shows how the traffic to your site is influenced by social media shares,
likes, tweets, etc. This tutorial (An Excrepts from Google Official Blog) will
help you understand why site speed is important for an improved user experience,
how to identify webpages of your site the most AdSense revenue, and how to
refine your social media marketing/presence strategy measuring the impact
social media has on your website goals.
1. Improve User Experience By Improving Site Speed
Faster
pages lead to better user experience and improved interactions. The Site Speed
reports in Google Analytics give you detailed data on the speed of your website
pages, as experienced by users/visitors. Ensuring fast page load is below the
average can help you differentiate your site, analyze and speed up your site using
PageSpeed products, and check the resulting
improvements in Site Speed reports.
2. Using Adsense Pages Report To Discover Which Pages Gives You More Bucks
The AdSense Pages report provides data about which
pages on your blog or website contribute most to your AdSense revenue. With the
insights from this Adsense data, you can replicate successful implementations
on well performing pages on other parts of your website.
3. Refine Social Media Strategy using Social Traffic Sources Report
Social
buzz is very important for many publishers to build their audience and retain
loyalty and engagement with customers and visitors. It also popularise your
blog, thereby getting your quality traffic. Social reports in Google Analytics help you
measure the impact social media has on your blog and website goals. With this
report, you can track the number of visitors that comes to your blog via social
media channels, measure the value of those channels by tracking conversions and
AdSense revenue, and examine how your blog content is being shared across all social
networks like facebook, twitter, googleplus, etc.
With all
these reports and tools, your blog and websites can achieve the goals for which
your created it for. Google webmaster tools have been updated to Analytics give
insights you need to understand current user experience. It also shows how the
traffic to your site is influenced by social media shares, likes and tweets.
I hope this tutorial help you. Please drop your comments if you have any suggestions or difficulty using webmaster. Feel free to share.
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